Moo’s promotion lures you in with 10% off for their great quality print products. Headspace incorporates an offer end date to introduce scarcity and prompt the recipient to take action quickly. Supported by a clear benefit that life will be better when they join Headspace. Headspace uses the email subject line to offer a clear incentive and follow up with a bold CTA to prompt action. There’s never too much positivity, compassion or new people in your life, after all! □ The further narrative gives you a few serious reasons to start meditating. It makes a subtle and very engaging combination. The hero image conveys friendly, positive vibes that help reinforce the benefit that the recipient will receive from Headspace. Headspace’s promotional email is one of our favorite examples. Subject line: There’s no time like the present As long as you maintain that balance, special offers can be a win-win. When there is real value for the customer, there can be real value for the business too. You don’t want to send a discount code to someone who just paid full price yesterday. When you send a special offer, segment your audience and use personalization to ensure the offer is relevant. It’s the kind of stuff that people can get annoyed with. Special Offer Emailsīe careful with special offer emails. Let’s take a look at some of the best promotional emails examples out there. Read this guide to find out how to add Gmail annotations to your email. All other promotional emails are placed in the ‘Remaining promotions’ section. Using Gmail annotations will help your email qualify as a ‘Top deal’, although it’s not guaranteed. The email ranking is based on Google’s specific filters, and your customer engagement metrics will impact the visibility of your emails. This new annotations feature has been created so that Gmail can rank the most relevant promotional emails and provide customers with a better email experience. These annotations are displayed in the inbox preview on both Android and iOS (scheduled to roll out on desktop early this year), giving you a great opportunity to highlight key information like deals, expiration dates, and promo codes. Using Gmail annotations can help you engage customers, by highlighting your: Now in 2019, a new update has arrived – Annotations in the Promotions tab. Remember, the Promotional and Social Tabs rollout back in 2013? Gmail introduced this update to improve the user experience, by filtering emails into tabs based on sender and content. For every $1 you spend on email marketing, you can expect an average return of $44 ( WordStream).Įmail annotations for Gmail’s Promotions tabĪn important thing to keep in mind when designing promotional emails is email deliverability and inbox placement.Nearly 80% of retail professionals indicate that email marketing is one of the greatest drivers of customer acquisition and retention ( eMarketer).49% of customers said they would like to receive promotional emails from their favorite retails brands on a weekly basis ( Statista).
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